Privacy policy


This privacy policy informs you about how the Neue Zürcher Zeitung AG, branch office NZZ Connect (hereinafter “we”) handles your personal data (hereinafter “your data”). We attach great importance to protecting the privacy rights of the users (hereinafter “user” or “you”) of our products, we comply with the applicable regulations under data protection law and take the necessary measures to protect your data.
Third party websites that can be reached via our websites are not subject to the data protection regulations detailed here. We do not assume any responsibility or liability for third party websites observing data protection.


2.1. General
“Personal data” is all details and information that relates to an identified or identifiable individual. This includes e.g. contact details such as name, telephone number, address or email address and other details that you disclose to us for example during registration, as part of an order or when participating in a competition or survey and the like.

“Handling” or “processing” is any way of working with personal data, in particular also the collection, storage, management, use, transmission, disclosure or erasure of your data.

Your data will be used only for the respective purposes that are disclosed to you in this privacy policy. We take the necessary measures to ensure your personal data is protected against loss, theft and misuse.

Therefore, we will inform you in which cases we collect data about you, what data from you that we process, for what purposes this data is used and to whom this data may possibly be sent. In addition, we will explain what rights you have with respect to us in relation to your data and how you can assert these rights. Your data may also be shared among certain companies of the NZZ media group and be used by these companies for the purposes mentioned in this privacy policy.

2.2. Registration
As part of the registration process or ordering of a different product, when registering for a newsletter and taking part in a competition or raffle, we collect personal data from you, such as for example first and last name, address, email address, payment information and, if necessary, other data, such as telephone numbers or date of birth and all data entered by the registered user voluntarily in their user profile. Your data may also be expanded using data obtained from third parties.

We use this data to process the contractual relationship that you entered into, to enable and verify your access to the products or contractual use of the products, for handling queries via the contact form on our website, to send newsletters and to notify and/or publish the winners of competitions and raffles. As the basis for access to online products, data on individual usage behaviour will be collected and evaluated to improve our products. Your data will also be used for customer support, marketing purposes (also for customer recovery) and for advertising personalised for you and for the tailored design of the same (e.g. pop-ups).

Personal data is transmitted online between the browser of the users and our servers, encrypted via the HTTPS protocol. In order to enable the functionality of this encryption technology, the user is required to use the usual browsers in the respectively current versions.

2.3. Cookies
When visiting our websites, we and third parties collect, store and use data from registered as well as from non-registered users, which is collected using what are known as “cookies” and similar methods . These are text files which are stored on the user’s system and allow the use of the products to be analysed. This technology allows individual users to be identified as (returning) visitors and to provide them with personalised services and products. In general, cookies are used to improve our services and make them more effective and secure. These cookies may, for instance, also be required to use the shopping basket or payment functions. Users of our websites may disable or restrict the storage of cookies using their browser settings or by using software or also delete stored cookies. The way cookies can be managed and deleted will depend on the browser used. You can find information on this in the help sections of your browser and on websites such as and However, this may restrict the functionality of the products and make it difficult to optimise the online services for the users. The use of our digital offering is also measured and evaluated by means of different technical systems, primarily by third-party providers. These measurements may be carried out both anonymously and on a personal basis. Below you can find the most important analysis services used by us and further information on them:
We use Google Analytics to analyse how our website is used, and we can for example also measure the reach of our website and the success of third-party links to our website. You also have the option to use “Browser Add-on to deactivate Google Analytics”
and raise an Objection to personalised advertising.

The aforementioned technology is in particular used to analyse users’ surfing behaviour and to measure reach. By measuring the reach it can be determined how many individuals can be reached using the advertising of an advertiser. The information collected with such technologies can also be used for marketing purposes, improving the products and the websites, evaluating usage behaviour, delivering target-oriented advertising formats and designing the same in a customised way (e.g. by means of pop-ups).


We do not disclose personal data to third parties, except when this is prescribed by law or ordered by a court ruling or the disclosure to third parties has been consented. Exempt from this is disclosure to third parties

  • a) to legally protect users;
  • b) to meet legal requirements;
  • c) to defend and to protect our rights or other legitimate interests;
  • d) to comply with the terms of service or the data protection regulations;
  • e) to fix technical difficulties with the products;
  • f) to cooperate with service partners who require the transmission of data for the purposes of processing an order. The transmission of the data is restricted in this case to the required minimum for its order fulfilment. Credit card data is disclosed to the appropriate credit card companies in particular in relation to the performance of a contract for fee-based products.
  • g) to cooperate with service partners who support us in particular in the field of marketing, to analyse certain technical data and for the functions of processing and/or storage of data.
  • h) for their marketing purposes, if and only if these third parties financially support us as sponsors and if we have contractually agreed to share personal data with these third parties
    We work with a limited number of trustworthy external service partners who have been carefully chosen by us and meet high data protection and security standards. Data is disclosed to service partners only insofar as this is required to render the offered services.

In the case of a sale, merger or other restructuring of one or all assets of our company, personal data may be transmitted, transferred, sold or otherwise shared with third parties as part of this transaction or restructuring.


If it is necessary or expedient for the data processing described in this privacy policy, we may also transmit your personal data to a third party abroad. If the data protection in the country in question is not up to an appropriate standard, we will ensure that your personal data is protected to such an appropriate standard. We will ensure this in particular by concluding EU standard contractual clauses with the companies in question, by verifying that the respective companies are certified according to the Swiss-US or EU-US Privacy Shield (if the data recipient is registered in the USA or the data is stored there) and/or through the availability of Binding Corporate Rules (BCR) at the companies in question that are recognised by a European data protection authority.


Our digital offerings are linked in various ways with third party functions and systems, for instance by integrating third party social network plug-ins, such as in particular Facebook, Instagram, LinkedIn, Google, Youtube or Twitter or when you visit our profile on third-party websites (e.g. Facebook fan pages etc.). When you have a user account with these third parties, it is also possible in certain circumstances for these third parties to measure and evaluate your usage of our digital offering. In doing so, other personal data, such as IP address, personal browser settings and other parameters will be transmitted to these third parties and stored there. You can find out what information these third parties will receive and how it will be used in the privacy policies of the respective third party networks. You will find further information there on your rights and setting options in this regard to protect your privacy and your right to object to the creation of user profiles.

We use services for audio and video conferencing to communicate with our customers and other individuals. We can therefore carry out audio and video conferences, virtual meetings and training sessions such as webinars. We only use services for which a suitable level of data protection is ensured. In addition to this privacy policy, any conditions of the services used, such as for example terms of service or privacy policies are also in each case applicable.


We always process your personal data in line with the applicable data protection regulations.

The contractual relationship serves as the legal basis for handling personal data to process a contractual relationship. This is also applicable to processing operations which are required in order to carry out pre-contractual measures.

For data processing which is required in order to fulfil a legal obligation, the legal obligation in question serves as the legal basis.
For further processing, we base this on our overriding interest, for example to optimally adapt our offering to the needs of our customers and to continually improve and carry out marketing activities in order to offer products or services that are suitable for you as well as to display advertising that is relevant to you. This is a just basis for financing and further developing our offering. The processing of personal data, as described by us, is required to achieve these interests. However, we have taken measures allowing us to reduce the effects of data processing for our users. In particular, when we process personal data about children, we take specific precautionary measures (such as for example exclusion from advertising campaigns) to protect their interests. We have also weighed up our interests with our users’ interests and have concluded that we do not excessively affect our users’ interests or fundamental rights with our data processing and that our interests in this data processing accordingly prevail. If your view differs here, you have the right at any time to object to this data processing to the extent provided by law (see Point 8 and 9).
In cases where we obtain consent for the data processing, this is applicable as the legal basis.


We use and retain your data only for as long as it is necessary according to the processing purpose in question, there is another legal basis for this or we have an overriding legitimate interest in it. Data, in our possession on the basis of a contractual relationship with you, is retained by us for at least as long as the contractual relationship exists and limitation periods for possible claims that we may have are running or there are legal or contractual retention duties.


8.1. Right of access and to rectification
You have the right within the given legal framework to obtain information from us at any time and free of charge about whether and what personal data we process about you. In addition, you can request that we rectify or complete inaccurate data about you in our systems.

8.2. Right to erasure and restriction
You have the right to request that we erase or restrict the processing of your personal data.
Please note that we must respect these retention duties, where applicable, on a legal or contractual basis (for instance for invoicing purposes) even after your request to erasure of your personal data and in this case your data will only be restricted or locked, as necessary. Furthermore, erasure of your data may result in you no longer being able to continue to receive or use the services for which you are registered.

8.3. Right to object
You have the right to object to the processing of your personal data which you can assert with us (see Point 9 for detail).

8.4. Right to data portability
If applicable, you can also assert your right to data portability.

8.5. Revocation of consent
You can at any time revoke your consent to data processing, generally with effect for the future. In the case of revocation, we may in certain circumstances no longer provide you with personalised use of free and/or fee-based products.

8.6. Right to complain
If applicable, you have the right to raise a complaint in relation to data processing with the responsible supervisory authority.

9. Objection

You have the right to object at any time to the processing of your personal data according to the legal requirements.

9.1. Anonymous users
If you no longer want to be retargeted when you visit our websites as a user who is not registered or logged in, i.e. an anonymous user, we are unfortunately unable to perform this setting since we cannot establish the relationship between an anonymous user of our websites and an individual registered with us. However, you can reject such retargeting yourself by disabling the storage of cookies in your browser settings and generally preventing the storage of cookies required for retargeting.
If you do not want us to carry out any processing of your personal data mentioned in Point 2.3, then we would ask you to do request this in accordance with the instructions in the description of the respective data processing in Point 2.3.

9.2. Registered/logged-in users
If you no longer want to receive targeted advertising when visiting our websites as a registered and logged-in user, you can send an email to with the note “No targeted advertising as a logged-in user”. If you also do not want to receive retargeting when visiting our websites, when you are not logged in, then please proceed as described in Point 9 (a).

9.3. Marketing measures
If you do not want your personal data to be used for any marketing measures, you can send an email to with the note “No marketing measures”.

9.4. Disclosure in the group
If you do not want your personal data being disclosed within the NZZ media group, you can send an email to with the note “No disclosure in the group” or “No disclosure to insert specific company of the NZZ media group.

9.5. Newsletter
You can unsubscribe from a newsletter at any time via your user account or via the unsubscribe link in the newsletter itself.


We expressly reserve the right to change this privacy policy at any time. If such changes are made, we will publish them on our website without delay. It is your responsibility to familiarise yourself with the currently applicable version of the privacy policy on our website. Therefore, we recommend that you check this privacy policy regularly.